There’s no car like a Motorpoint car Strategic areas of focus from the boxes

Having focused on Brilliant Basics for much of FY24, we will reinvigorate our longer term strategic plans in FY25 to maximise the market growth opportunity.

Mark Carpenter, Chief Executive Officer

Upscaling omnichannel capability

  • Upgrades to website Product Detail Pages (PDPs) and new vehicle imagery – increased views and sessions, and lower bounce rates
  • ‘Saved Search Favourites’ and ‘Recommendations’ functionality introduced and email stock alerts in place for stock that becomes available
  • Record levels of organic traffic, with improvements to site speed, up 43.5% from previous year
  • New merchandising capability enables prominent visibility for overage stock and price reduction banners introduced
  • Redesigned store landing pages allows customers to see locations close to them and showcase their current stock
  • Sale orders from digital leads increased by 10.0% from previous year despite lower overall volumes sold

Customer acquisition and retention

  • 20th store opened in May 2023 (Ipswich)
  • Improving customer experience with creation of single customer view and CRM platform
  • Customer emails sent up to four times a week, with very low unsubscribe rates
  • Better use of data:
    • Drill down on what customers desire, highlighting the need to increase the affordability of our stock
    • Data led pricing strategy
  • Focus on where each vehicle is in life cycle
  • New warranty product, now offered for a three year period
  • Improvement to online portal experience – reduce waiting time in store

Wholesale and supply expansion

  • Less reliance on stock attracting purchase fees
    • fees per unit dropped from £144 in 2023 to £114 in 2024
  • New A4C customer dashboards – unique personalised ‘central hubs’
  • New automated funding provider options – A4C customers can activate their account in two clicks and proceed to bid and buy
  • Automated A4C customer payments now trigger collection alert and secure code – customers can win auction, pay and collect almost immediately
  • Reinvigorated Sell Your Car processes in the final quarter leading to a strong uplift

Operational efficiency through technology and innovation

  • Continued automation yields further efficiency gains
  • New internal transport partner, improving service on sold cars
  • New open banking solution allows retail customers to pay by bank transfer, reducing card payment fees
  • Digital verification of vehicle mileage to ensure accuracy
  • Improved aftersales capability with planned introduction of MOT bays in selected locations
  • Key partner API enhancements eliminate double key entry and rework
  • Upgraded FAQs page improves customer experience and productivity