Our strategy to grow revenue to more than £2 billion in medium term

Rapidly upscaling our E-commerce capability

Substantial increase in technology, data and marketing investment.

  • Increased investment in technology and data science
  • Leverage data to drive intelligence – customer segmentation, inventory and buying efficiency
  • Drive the potential increase of online sales to 50% of revenue
  • Invest in the best people
  • Launch direct from consumer supply channel
  • Transform Auction4cars.com into a marketplace and open up to new vendors

Increase customer acquisition and retention

Increasing investment in our customer proposition, marketing capability and leveraging our data. Led by online sales and fulfilment capacity increase in new markets.

  • Open 12 sales and collection branches
  • Increase CAC in short term with subsequent reduction
  • Drive E-commerce sales aggressively
  • Drive brand awareness and “shared value” customer proposition
  • Personalisation of E-commerce customer journey to enhance lifetime value
  • Reduce customer repeat cycle
  • Quality Control & operational excellence
  • Outbound and save teams launched
  • Target LCV online sales

Expand wholesale channels

Expanding our E-commerce Auction4Cars.com platform to grow and accommodate new supply channels.

  • Invest in Auction4Cars.com to accommodate new supply channels
  • Enable migration to B2B platform with multiple vendors
  • Motorpoint ”Sell your Car" proposition for non Part Exchange customers

Operational efficiency through technology and innovation

Further automation and technology investment as sales migrate to E-commerce channels.

  • Increase capacity for >200,000 vehicles
  • Complete Hub and Spoke preparation model supplying sales and collection branches
  • New preparation centres, starting with Glasgow (open Summer 2021)
  • Increase automation and technology in preparation
  • Target logistics efficiency to reduce cost per vehicle movement in network

Our people and culture will continue to underpin our strategic growth

People strategy

  • Growth
  • Performance
  • Reputation

Enabled by

  • Organisational design to meet digital transformation
  • Acquisition of new skills
  • Employer brand and engagement
  • Bolstered leadership capabilities
  • Many years of experience; buying and pricing expertise

Targeted goals

  • Employees become shareholders
  • Maintain 3* bHeard ranking
  • Measurable and integrated ESG agenda and goals
  • Skilled workforce to support digital aspiration