Motorpoint Group Plc


Our strategy is to maintain our leadership position by focusing on our core market (the nearly-new vehicle segment), and our compelling customer proposition; which is focused on choice, value and service. The key elements of the Group’s strategy are: 

  • We offer multiple brands under one roof, remaining free of the constraints imposed on franchised dealers by OEMs, which enables the Group to enhance the consumer experience by offering choice
  • We operate a clear, simple and transparent business model, which is focused principally on delivering the best value (through being the cheapest price point on like-for-like vehicles in the marketplace) on nearly-new vehicle sales
  • We provide a professional, friendly and knowledgeable vehicle buying experience and customer service which is free from any pressure or uncomfortable negotiation for our customers
  • Delivering continued growth from our existing retail sites
  • Capturing additional market share of the nearly-new vehicle market in the UK by deploying a measured rollout proposition and aiming to open, on average, at least one new site a year over the medium term
  • Continuing to develop and increase our brand awareness through efficient marketing spend online and offline as appropriate
  • Acquisitions of new or existing sites in order to increase the pace of site expansion, and selective acquisitions of businesses to create new sources of market intelligence, whilst strengthening and increasing the sourcing of nearly-new vehicles